2.7 Photography

Photography plays a big role in setting tone of the brand, reinforcing the brand attributes and messaging, as well as complementing the design elements.

Subject

Diversity

  • Include diversity in race, age, gender, religion, and background. The photography collection should be reflective of the whole Limestone University community.
  • Include diversity in subject matter. It is important the Limestone University photography collection represent all institutional areas: from academics to athletics, alumni to the arts, etc.

Dress

  • Exclude all non-Limestone University branding.
  • Attire with words or busy graphics is discouraged. Whenever possible the attire should be somewhat neutral, as well as appropriate for the activity portrayed being captured.

Content

  • Highlight the unique opportunities and accomplishments of the Limestone University community.
  • Attire with words or busy graphics is dicouraged. Whenevr possible the attire should be somewhat neutral, as well as appropriate for the activity portrayed being captured.

Technical Composition

  • Aim for visually interesting and dynamic compositions.
  • Lots of natural light and shallow depth of field whenever possible.
  • Keep the baseline plane level with the frame.
  • Avoid busy or distracting backgrounds.
  • Whenever possible, show the subjects in their environment, as opposed to a completely empty background.
  • Include negative space and wide framing that allows for use on website, and other design materials, while leaving space for text and design elements.

Technical Guidelines

  • Photos must be high resolution.
  • Photo size minimum: 9 in by 12 in; 2700 px by 3600 px
  • Image Resolution: 300 DPI
  • Format: JPEG, TIFF, or RAW

Image Library and Selecting Imagery

From buildings and landscapes to students and faculty, you can access a variety of photos from Limestone University's Flickr account. Only select photos that have adequate image resolution. If you cannot locate a suitable image, you can request assistance in locating an image or schedule a photo session with the Department of Communications & Marketing.

Photography Request Form

Examples of Limestone University photography.

Inviting, Warm Personality

Genuine, Authentic Emotions

Energetic with Good Use of Selective Focus

Rich, Saturated Color

Personal and Engaging

Interesting Perspective with Bright Light