1.5 Our Brand Voice
Our brand voice defines our identity and tells our story.
Visiting the Limestone University campus is like stepping into the past and future at the same time. Amidst the historic architecture and small town Southern charm is a flourishing campus.
Our story is one of tradition and is grounded in our heritage of providing access to higher education for those who otherwise would not have enjoyed that access.
Voice & Tone
Brand voice is much like a person's voice. Everyone's voice sounds different; it's one way to distinguish between people you know. Tone is the added layer of nuance that caters to a specific audience or feeling.
Here are some high-level thoughts to keep in mind when developing copy.
Remember to:
- Simplify sentences and word choice.
- Focus on "why" more than the "what."
- Embrace a casual writing style for more energy.
- Choose active verbs over passive verbs.
- Balance brevity and clarity.
- Write for your audience.
