2.3 Logo Integrity
Clear Space & Size Requirements
1. A specific minimum amount of clear space (as determined by the University signature) should be maintained around the logo and between the primary logo and any other elements, including text, graphics, images or the edge of the page. This ensures that our brand stays highly visible and prominent within a design.
2. Do not produce a logo smaller than 1-inch minimum for print and 50-pixel minimum for web.
Legibility & Improper Usage
Legibility
In order to ensure the legibility of the University logo, place it on background images with simple, uniform fields of color. Avoid placing it on visually complex photography or patterns. If needed, place the logo within a solid, single-colored box over the background.
Do Not Place the Logo on High-Contrasting Backgrounds
Do Not Place the Logo on High-Contrasting Backgrounds
Improper Usage
Limestone University's visual identity elements must be produced from official artwork only. They cannot be recreated, rearranged, distorted or altered in any way. To ensure consistency, the use of all University visual identity elements must be approved by the Department of Communications & Marketing.
Do Not Stretch
Do Not Distort
Do Not Change Typeface
Do Not Add a Stroke
Do Not Add a Drop Shadow
Do Not Place on a Non-LU Color
Do Not Alter Spacing
Do Not Make New Shapes
Do Not Add Photos or Graphics