2.4 Color Palette

Using the University colors in a consistent way reinforces our brand and promotes trust and recognition. Blue and gold are the official colors and the primary palette we use to represent Limestone University. These colors should be used whenever possible.

In University designs, it is preferred that Blue serves as the primary color and Gold as the secondary color.

Primary Color Palette

The official logo colors are Blue (PMS 286C), Limestone Gold (PMS 107C), and white. No other logo colors are acceptable.

Midtone Blue (PMS 659C) is used as an accent to the university logo.

The formulas for Limestone Blue, Limestone Gold, and Midtone Blue are shown at the right in their various forms for print and web display, as well as for embroidery in soft goods.

LIMESTONE BLUE PANTONE: PMS 286C

CMYK: 100/84/12/3 RGB: 0/51/161 HEX: #0033A1

MIDTONE BLUE PANTONE: PMS 659C CMYK: 60/29/0/0 RGB: 101/156/211 HEX: #659CD3

LIMESTONE GOLD PANTONE: PMS 107C

CMYK: 3/7/95/0 RGB: 253/224/33 HEX: #FDE021

Secondary Color Palette

In addition to the primary colors of Limestone Blue, Limestone Gold, and Midtone Blue, a secondary color palette introduces a fresh set of options that are helpful in extending the primary color palette.

The primary colors should always be dominant within any design, while the secondary palette should always be used sparingly, never alone, and by advanced users only.

MIDNIGHT ROYAL BLUE PANTONE: PMS 541C

CMYK: 100/58/9/46 RGB: 0/60/113 HEX: #003C71

AZURE PANTONE: PMS 299C

CMYK: 87/19/0/0 RGB: 0/160/223 HEX: #00A0DF

PANTONE: PMS 7499C

CMYK: 0/2/15/0 RGB: 238/232/197 HEX: #EEE8C5

Neutral Color Palette

In addition to the primary colors of Limestone Blue, Limestone Gold, and Midtone Blue, a secondary color palette introduces a fresh set of options that are helpful in extending the primary color palette.

The primary colors should always be dominant within any design, while the secondary palette should always be used sparingly, never alone, and by advanced users only.

BLACK PANTONE: PMS Black 6C

CMYK: 75/68/67/90 RGB: 0/0/0 HEX: #000000

WHITE PANTONE: PMS WHITE

CMYK: 0/0/0/0 RGB: 255/255/255 HEX: #FFFFFF

COOL GRAY PANTONE: PMS Cool Gray 4C

CMYK: 0/0/0/28 RGB: 189/189/189 HEX: #BDBDBD

Color Usage

Please use the appropriate balance of University colors in all communications.

  • Limestone Blue and Limestone Gold are the foundation of our palette and should be used prominently throughout all communications.
  • The Midtone Blue is an accent color and can be used to highlight key information.
  • Secondary and neutral colors should only be used sparingly.
  • In general, the primary color palette should take up a minimum of 50% of the color design. The secondary color palette should be around 35% and the neutral color palette no more than 15%.
  • Always use color purposefully, keeping in mind the proportions shown in the chart.

Color Usage Examples

When applying primary and secondary color palettes to Limestone University materials, balance the use of each against another in proper ratio. Primary colors are most prominent, followed by secondary colors. Use the neutral color palette for background colors and for typography.

Proper Color Usage

Improper Color Usage